Brief:

Dreamline-Events were asked To produce a launch for Boots new 'Expert' range of products that would WOW members of the Press from the moment they walked through the door without being 'fluffy'.  We need to create a sleek, insightful event that communicated the essence of Boots from the invite through to the press pack and goody bag.

What the client said:

"We worked with Dreamline-Events on a new product launch to the press. From the moment we gave the brief to the delivery of the launch Dreamline-Events knew exactly what we were looking for in order to ensure that the launch met all of our key messages and they came up with lots of creative ideas. I was very impressed by the service Dreamline-Events offered, nothing was ever too much trouble and Dreamline-Events worked very hard throughout, I'd highly recommend them."   PR Manager, Boots The Chemists.